The PurpleTeal service provides opportunities for daily outreach to individuals through messages about health, that they find valuable and hence want to view. These are not considered as 'advertisements' that are frequently discarded without viewing.

As a sponsor of the service, any organization, such as retailers, insurance firms, financial firms, banks and others, can use this service to reach out to their customers every day, and keep them engaged with valued messages about health.

Hospitals & Clinics can improve clinical outcomes by improving patient adherence to doctor's instructions. They can also send customized and personalized interventions to improve patient adherence to post-discharge regimens and reduce re-hospitalizations.

Pharmaceutical firms can improve adherence to medication taking, which leads to better health outcomes for the patients and also increases drug consumption and hence, drug sales.