For any service to succeed, it must offer tangible value, and the value must be perceived as such by its subscribers.

We believe that the PurpleTeal service really helps subscribers improve their health and follow doctor's orders, and by doing so enjoy a better quality of life.

Subscribers see it as a valuable service, actually read the messages and act on them.

Subscribers bind to the valuable service, increasing loyalty & retention. Subscribers perceive value when they experience better health & vitality, or less health problems and reduced health expenditures. Insurance firms perceive value in the ability to reduce health claims by keeping subscribers healthy.

Doctors see value in involving family members in their patient's care, in improving clinical outcomes through improved adherence, getting their patients to seek proper & timely care, and reducing appointments no-shows.